The most obvious change is that you get to the right content much faster than before because you don’t have to finish typing your full search term, or even press “search.” Another shift is that seeing results as you type helps you formulate a better search term by providing instant feedback. You can now adapt your search on the fly until the results match exactly what you want. In time, we may wonder how search ever worked in any other way.
Benefits
Faster Searches: By predicting your search and showing results before you finish typing, Google Instant can save 2-5 seconds per search.Smarter Predictions: Even when you don’t know exactly what you’re looking for, predictions help guide your search. The top prediction is shown in grey text directly in the search box, so you can stop typing as soon as you see what you need.
Instant Results: Start typing and results appear right before your eyes. Until now, you had to type a full search term, hit return, and hope for the right results. Now results appear instantly as you type, helping you see where you’re headed, every step of the way.
The instant version of Google was followed by YouTube Instant, Google Maps Instant, and the aptly named Google Images (Almost) Instant. Now, the newest entrant into the “instant” market is the iTunes Instant. But what makes iTunes Instant stand out from all its predecessors is that it was created by a 19 year old!
Presentation Links
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